3 Tips to Keep Your Marketing Strategies Going

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3 Tips to Keep Your Marketing Strategies Going

During these trying times, the team at NARA doesn’t want your business to decline due to the pandemic, but instead find ways to keep seeing patients!  We’ve compiled 3 important tips to continue marketing your services effectively despite the climate. By doing so, you’ll not only remain a cut above the competition but contribute to the health of your community. 

  1. Host an online clinic 

With different communities under different restrictions, it can be hard to connect with your family and frie. In order to sidestep social distancing and restrictions, try hosting an online clinic. One option would be to host a free injury clinic for those in pain that may not be able to visit an office. If you have the staff and time available, you can have your clinic participate by giving brief complimentary injury assessments for the online attendees. If you don’t have the existing resources to do a full assessment, you can also prepare an informational presentation as well. Both of these will potentially help to expand your clientele while leading the way to follow up appointments.  

  1. Sponsor or create an event for people to look forward to 

Staying indoors and avoiding contact can be rough, even for the most introverted person. However, this gives you a great opportunity to reach out to your community and make your team approachable. Establishing yourself as part of the community at large is not only beneficial for the citizens but aids in your reputation. Sponsoring an event such as a virtual 5K will expand your brand and open the doors to potential clients. Don’t just promote your event online; participate!  

  1. Support someone in the community 

Increase your online presence in one simple step by speaking to your area schools about sponsoring a student-athlete of the week. Doing so is a cost-effective way to connect with the community, increase your social media sharing and create buzz for your practice. Highlight students who have shown good sportsmanship and academic achievements. The story will then not only be shared by the school system but by friends and relatives. All of this will lead to further promotion of your practice.  

By utilizing effective marketing techniques, your practice can flourish. At NARA, we can help make your business stand out. Find out why being a member will help you succeed by enrolling in a trial membership today!